In 2012, three best friends and new mothers sat in a living room in the dead of winter. They exchanged their experiences caring for the skin of their babies, and found that they all shared the same frustration: they were tired of using products that over-promised, under-delivered, and coated the skin of their babies with chemicals they could not pronounce. They wanted a product made with the finest, natural, organic, ingredients on earth. They wanted a product that goes directly from earth to skin (or hair) without any chemical processing in between. Rather than hope and wait, they decided to apply their entrepreneurship, meticulous quality standards, and passion to this problem. Over the next two years, they developed a product that strikes the balance between unrivalled quality and reasonable affordability; between premium luxury and fluid versatility; between softening the skin of a baby and shining the hair of a model. They developed Oils by Balance.